ENGLISH LANGUAGE AND LITERATURE

                     Brochures are one of the most popular marketing tools to help organizations quickly draw the attention of prospective customers. Brochures can be distributed manually, via mail or email, or placed in brochure racks. Usually, brochures are printed on a single tri-fold sheet of thick glossy paper, and include pictures, photos, and other graphics. Table of Contents Steps for Writing a Brochure Topic Selection Key Points to Consider Do and Don’t Common Mistakes When Writing a Brochure Steps for Writing a Brochure Determine the audience for your message. Your brochure may be directed toward specific groups, such as potential clients, funders, the media, or a broad audience. Decide on the purpose of your brochure: persuading, informing, entertaining, etc. Think about the message you want to convey to your readers. Since a brochure format sets a strict limit to the amount of printed information, you must choose careful...

                                                      HOW TO DRAFT AN EFFECTIVE ADVERTISEMENT   Here are some guidelines for creating memorable advertising that really sells:- Make sure your ads are "on strategy" with your business positioning .  A good positioning strategy ensures identification of the correct target audience for your advertising, along with a listing of meaningful features and benefits. It can provide reasons why the product is superior and unique, along with an advertising "personality." Communicate a simple, single message.  People have trouble remembering someone's name, let alone a complicated ad message. Use the "KISS" principle for ad messages: "Keep It Simple, Stupid." For print ads, the simpler the headline, the better. And every other ad element should support the headline message, whether that message is "price...